What do you or your company aim to achieve with social media?

A business or company can achieve a large return on investment when utilizing social media platforms effectively. The more exposure you gain for your business helps raise awareness of your product and/or services and the more people see what you have to offer, the more likely you are to receive clients. Social media websites handle millions of searches every day, and many of those searches are from people looking for a third party endorsement of a service/product they may need. If your product is not on the social media site, you will not be found and therefore, will lose potential business.

Establishing an online identity is one way social media can help your company. Posting your professional credentials on your profile or social media page gives you credibility and helps you network with your clients and even competitors. It is a good idea to understand what your competitors are doing on social media sites so that you can see what seems to be working and what is not working. (What types of content are getting “likes” or “+1’s”. Which topics are provoking conversations? What isn’t getting feedback?). Networking on social media sites is one goal a company should aim to achieve. In addition to following your competitors, social media networking allows you to find potential business, refer others, and establish credibility as a trusted source.

Social media is one of the most effective ways to attract new customers, build relationships, and grow brand loyalty. A company or business should use social media to keep people talking about their product/services. Linking your webpage content to your social media websites is a great way to attract people to your product. Posting positive client testimonials allows others to hear about the quality product/service that you provide. Also, providing interesting and informative or educational information will engage your audience and further promote your product.

Besides providing quality educational information, you can also generate a conversation. Asking thought-provoking questions or spreading conversation-generating thoughts is a great way to reach your target audience. Be careful though, don’t post topics that can raise heated arguments or offend anyone. Another way to engage your audience is by posting pictures and graphics relevant to your product. Pictures capture the viewer’s attention and visually engage the audience. Furthermore, creating videos is another captivating media to most audiences.

Infrequent and poorly prepared content can harm your business, instead of achieving brand awareness and brand loyalty. Social media has turned from becoming a one-way post in the online community into a real-time dialogue with millions of people. Use this to your advantage and connect with others. This will ultimately raise awareness for your brand and result in increased business.

When utilized well, social media platforms can help companies achieve a great investment return. The more exposure that a business gets; the more people that see what you have to offer and the more you are likely to get new clients. Social media platforms handle millions of searches every day from people looking for products or services that they need. This means that if you aren’t on social media, then you might as well not exist. Winging is therefore not an option when it comes to social media strategizing. It is incredibly important to set up goals that guide your strategy and allow you to measure the level of success of your efforts. Every goal set should be relatable to the type of business you are in. Some of the goals that you should aim to achieve with social media according The Mark Consulting include:

Increasing brand awareness

If you want to increase online presence and brand awareness, staying relevant is overly important. It’s important for the target consumers to understand just what your brand is as well as what it stands for. When they are aware of your brand, they are more likely to like it or retweet it when they interact with it. The extent of brand awareness can be measured by three main factors including how influential your audience is, how many people you influence and how much you influence people.

Increasing website traffic

Increased website traffic is very important for all websites, especially those that sell products and services online. A beautiful and attractive website is nothing if there is zero traffic. While there are many factors that drive conversions, traffic is one of the instrumental ones and without it, it’s almost impossible to influence conversions. More traffic to your site equals more content shares, increased engagement and increased brand interaction. Google Analytics has a Social Reports tool that lets you track traffic from your social media pages.

Website visitor loyalty

You should also aim to increase the average amount of time visitors spent on your website pages. These visitors should also visit your website often. If people visit your website for a very short amount of time and never come back, your social media marketing strategy is not good. To measure website visitor loyalty, create a custom segment in Google Analytics that’s tailored to your social media traffic.
Social Media Marketing for Businesses

social media and marketingUsing social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media marketing plan and presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.
What is Social Media Marketing?

Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising.

We’ve created this guide to provide you with the social media marketing tips and training you need to better your business. We want to give small businesses on short budgets an alternative to hiring a social media marketing agency or paying for social media marketing services.

With our Social Media Marketing 101 Guide below, you can begin developing your own social media marketing expert plan.
Social Media Marketing for Small Businesses: Learn Social Media Marketing 101

This guide gives a basic overview on how to use social media for marketing, serving as a social media marketing for dummies manual.
Social Media and Marketing: Start With a Plan

Before you begin creating social media marketing campaigns, consider your business’ goals. Starting a social media marketing campaign without a social strategy in mind is like wandering through a forest without a map—you’ll only end up lost.

Create a social media marketing plan and brainstorm about your goals: what are you hoping to achieve through social media marketing? Who is your target audience? Where would your target audience hang out and how would they use social media? What message do you want to send to your audience with social media marketing?
Social Media for Marketing: Developing Your Goals

Social media marketing can help with a number of goals, such as:

Increasing website traffic
Building conversions
Raising brand awareness
Creating a brand identity and positive brand association
Improving communication and interaction with key audiences
Best Social Media Marketing Tips: Learn Marketing with Social Media

Here are some social media marketing tips to keep you on the right track across all your social media campaigns.

Planning – As discussed previously, building a social media marketing plan is essential. Consider keyword research and brainstorm content ideas that will interest your target audience.
Content is King — Consistent with other areas of online marketing, content reigns king when it comes to social media marketing. Make sure you are offering valuable information that your ideal customers will find interesting. Create a variety of content by implementing social media images, videos, and infographics in addition to classic text-based content.
Consistent Brand Image — Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’ core identity should stay consistent.
Blog — Blogging is a great social media marketing tool that lets you share a wide array of information and content with readers. Your company blog can also serve as your social media marketing blog, in which you blog about your recent social media efforts, contests, and events.
Links — While using social media for marketing relies primarily on your business sharing its own unique, original content to gain followers, fans, and devotees, it’s also great to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Linking to outside sources improves trust and reliability, and you may even get some links in return.
Track Competitors — It’s always important to keep an eye on competitors—they can provide valuable data for keyword research, where to get industry-related links, and other social media marketing insight. If your competitors are using a certain social media marketing technique that seems to be working for them, do the same thing, but do it better!

Measure Success with Analysis -You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your triumphant social media marketing techniques, as well as determine which strategies are better off abandoned. Attach tracking tags to your social media marketing campaigns so that you can properly monitor them.

How to Use Social Media for Marketing: Know Your Platform

We’ve put together a brief overview on how to use social media for marketing according to each platform’s unique environment. Various social media marketing sites will require different techniques, so develop a unique strategy tailored for each platform.

Facebook marketing social media

Facebook’s casual, friendly environment requires an active social media marketing strategy that begins with creating a Facebook Business Fan Page. You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience. Social media marketing for business pages revolves around furthering your conversation with audiences by posting industry-related articles, images, videos, etc.

Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly.

Google+ for marketing


Google+ is the new Facebook competitor, and it promotes the same fun, casual atmosphere. On Google+ you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others. For example, you might try creating a “super-fan” circle, and share special discounts and exclusive offers only with that group.

You can also try hosting video conferences with Hangouts and experiment using the Hangout feature in some fun, creative ways. Some social media marketing ideas: if you’re a salon, host a how-to session on how to braid your hair. If you own a local bookstore, try offering author video chats. If you’re feeling adventerous, invite your +1s to your Google+ Community. Google+ Communities will allow you to listen into your fan’s feedback and input, truly putting the social back into social media.


Pinterest is the latest in social media marketing trends. Pinterest’s image-centered platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes.

Pinterest allows small businesses to showcase their own product offerings while also developing their own brand’s personality with some unique pinboards.

Twittersocial media marketing for dummies

Twitter is the social media marketing tool that lets you broadcast your updates across the web. Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return.

Mix up your official-related tweets about specials, discounts, and news updates with some fun and quirky tweets interspersed. Be sure to retweet when a customer has something nice to say about you, and don’t forget answer people’s questions when possible. Using Twitter as a social media marketing tool revolves around dialog and communication, so be sure to interact as much as possible


LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals.

Encourage customers or clients to give your business a recommendation on your LinkedIn profile. Recommendations makes your business appear more credible and reliable for new customers. Also browse the Questions section of LinkedIn; providing answers helps you get established and earns trust.

YouTube for social mediaYouTube

YouTube is the number one place for creating video content, with can be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video “go viral,” but in reality those chances are pretty slim. Instead, focus on creating useful, instructive “how-to” videos. These how-to videos also have the added benefit of ranking on the video search results of Google, so don’t under-estimate the power of video content!