In today’s time Social media marketing is one of the pillars of Search Engine Optimization, Social media is playing very important role in SEO in generating Traffic to websites, Promoting products, accepting user requirements, user engagement, etc.
There are so many social networking websites and billions of users are using these websites to connect with each other, Sharing content and information with each other and continuously updating content. Today social media have direct impact on how websites are ranking in SERP’s. There are many social networking sites like Facebook, Twitter, StumbleUpon, Google+, LinkedIn etc.
Create a Social Media Strategy for your Business & Website
First step is to Create a Social Media Marketing Plan for your Business & Website. Be everywhere is a very common approach in social media but it’s not really very effective, particularly if you’re trying to get traffic to your website and people read and share your content.Best strategy is to take into account the social behavior of your target customers. Do they like videos or Facebook or twitter etc.
Build Your Brand
Social media is a great medium to help build your brand. A branded social presence can help build word of mouth that gets you customers, mentions, and links. Think about branding your social presence in three key ways. Make sure that your profile names and descriptions are branded and link to your site. Ideally your username and URL for both sites should link to your business name. Ensure that the look and feel of your site carries through to your profile layouts and design. Finally, share professional content in your brand’s voice consistently. Social media is very important in brand establishment. Articles you may be interested in.
Create a Social Media Profiles & Page for your Brand Name
Create a page with your Business or Website Brand name and promote it between users and followers, Share Information related to your Business and products to your page’s followers.
Interact in Social Media networks with users
The best way to create some buzz on social media is to get out there and get connected with people, make conversations, share your high value quality content, engage with people. Engagement means share other people contents, comment on other posts, join discussion forums etc. Spend some time daily to engage with people.
Generate Social Links by making your content easy to share
Post unique quality content for users, that they like and share more, it helps in creating social links. Create share this option on your website, blogs and make it easier for users to share your post.
Facebook & Twitter
Use Facebook and Twitter to publish your content and share it between your targeted audience. Create Pages with your Brand name on Facebook and share your content through it. Use twitter to share your content to its large number of followers.
Conclusion
Webmasters should focus on social media marketing to improve their website engagement and get traffic to your website and i think it’s time to get social to improve your SEO.