Click-through rate (CTR) refers to the SERP (Search Engine Results Page search engine results page), users click on a percentage of the total value of the number and total number of show. It affects traffic in large part, it was also the experience, hits and keyword ranking has positive correlation. Thus, the importance of the click-through rate can not be ignored.
The main factors affecting the hits are: the user’s search purpose and website in SERP the show content. In this discussion only site in SERP the show content, including Title , Description and URL .
Write A Good SEO Friendly Title:
A good Title can play to enhance the keyword ranking, increase website hits and enhance brand (which is Title add a site at the end of the word brand reason) role.A title main function is to describe the page content, matching keyword ranking and attract clicks. Therefore, a good Title should be able to accurately describe the content of the page, highlighting the core keywords, has a certain appeal.
The main functions of the former satisfy both practices such as: streamlining Title keyword, the most important word is placed on top, can match the needs of the keywords must SERP show out without being hidden, and so on.Title attractive, practices such as: optimization of keywords to show the form, add words to show a high degree of trust, add a call to action (Call to Action) vocabulary words added to enhance the user expectations, maintaining Title aesthetics and so on.
Optimized to show the form and keep Title aesthetics as ” Word Press theme installation tutorial [Graphic] “in the title is added to the symbol”  “with a striking effect, and symbols in the text for help to enhance the user,” anticipates “, the overall look to clear the title short, good aesthetics; add words to show a high degree of trust and call to action words such as Jingdong Home Title”Jingdong Mall – Comprehensive online shopping choice for authentic licensed machine-printed invoices, sale and pick-up, save money and worry. ” In the title in call to action words “net purchase preferred” high trust in the word “authentic licensed,” “pick-sale”, “save money and worry,” and, as a result of a brief caption in SERP fully demonstrated, and help beautiful enhance user confidence.
In short, Title to grasp two things: demand keyword + attractive.
Role Of Description Of The Article/Post In SEO:
Description for keyword ranking has a direct effect can be ignored, however, for the click-through rate, and thus the indirect effects can not be ignored for keyword ranking.A description main function is to describe the page content, rosy users to retrieve keywords and attract clicks. Therefore, an excellent Description should be able to accurately describe the content of the page containing the user retrieves keyword, has a certain appeal.Both functions such practices before the meet: Enhanced Description readability, avoiding keywords overlay, streamlined content, Description of user needs by adding keywords, page text layout layout demand keywords and other important positions.
Attraction In Description:
Description attractive, practices such as: add words to show a high degree of trust, add a call to action (Call to Action) vocabulary words added to enhance the user expectations, maintaining Title aesthetics and so on.Always ensure that the SERP in Description fully demonstrated, in a concise, clear and beautiful as the main consideration.
URL Configuration In SEO
Excellent URL conducive to search engine spiders crawling and updated the site data analysis, hits and brand image.URL contains too many parameters, Chinese characters, too long, and this will affect the search engine server parse URL speed specially for large sites, pages consumed massive server resources are enormous, the search engine can save Resource place SEOer should try to save. In addition, too deep URL site contains a directory structure might have a negative impact.
The data analysis is SEO a very important aspect of reasonable URL directory structure helps to analyze and process the data.
URL will be in SERP in the show, a show is not complete, a lot of pointless arguments URL will affect the outcome of the user’s trust and expectations, thereby affecting the CTR.
Through the Title, Description and URL optimization helps to improve the wording of the site in SERP’s performance, thereby affecting the website hits. Optimized website hits will increase keyword ranking and website traffic in SEO; we need to SERP optimized to give enough attention.